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Is "AI-Washing" the new "Green-Washing"?

There has been a significant surge in interest from institutional investors and sovereign wealth funds looking to ensure their investments in the CRE market. Such investments are not only resilient against ESG concerns but are also prepared for the impacts of AI-driven digitalization. This has put many funds in a delicate position, desiring to showcase their innovation while safeguarding their intellectual property from potential devaluation by third parties. The CRE sector should take heed of the emerging trends in generative artificial intelligence (AI) litigation. These trends shed light on how the legal system addresses issues related to privacy, intellectual property, and consumer safety linked to this advancing technology. Lawsuits in this domain encompass a variety of legal grounds, including breaches of privacy, patent violations, defamation, and breaches of consumer protection laws. Copyright disputes have arisen, questioning AI's utilization of copyrighted materials for model training. AI developers may invoke defences like fair use to counter these allegations. Trademark conflicts, such as Getty Images' legal action against Stability AI, revolve around issues of copyright and trademark infringement connected to AI model training and the utilization of watermarked images. At, we offer comprehensive traceability and consent for every document, which has proven invaluable in guiding our models through their developmental stages. Once these models are integrated into your Microsoft tenancy, they will continue to mature while exclusively learning from your data, with no risk of third-party usage.

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